Women in the War

1. In Britain in 1914 and before, women were thought of as second class citizens. Women had few privileges that men had; they were down upon by men. Women's employment opportunities were limited and their pay was considerably less than a man's. All this was due to strong discrimination about women being of less importance and intelligence, the general view was traditional one which inferred that women should be housewives. Only one third of women were in paid employment. However there were differences between the jobs they did because of their class. Middle class and Working class women did very different jobs. Working class women worked in more manual, and labour intensive jobs. Whilst Middle class did more intellectual jobs. So we already know that there were clear distinctions between the jobs the women of different classes did. Working class women mostly did domestic services such as cleaning or being servants for the rich. They had to work in poor conditions and were subjected to long working hours. On top of this they received criticism, low wages and got little time off. A major employer was the textiles industry in which women could supervise, yet men often get these jobs. Women also made clothes and dresses, or jewellery or painted ornaments. Middle class women experienced better working conditions. These women were more likely to work as teachers, nurses, secretaries and shop assistants. Women had no political vote and were looked down on as inferior to men. Before 1914 jobs for women were limited and discouraged due to traditional beliefs about the role of women. Within this discrimination there was further discrimination between the classes of women. They were expected to manage the house. People were aware of this and a group called the Suffragettes voiced the opinion that equality should be imposed. This all changed when war broke out. 2. When war broke out the men went to war, this meant that they left their vacant jobs behind. The country was behind the war effort and all came together. Women were at first not allowed to fill the men's jobs, they were only allowed to knit and fundraise. People, including Emmeline Pankhurst, a leading Suffragette realised that women could help more. Pankhurst in July 1915 organised a ‘Right to Serve' march in which 60 000 women took part. There was also an increasing demand for shells due to shortages on the front line. Lloyd George, the Minister of Munitions had to negotiate with trade unions to let women work. They came to a deal known as the ‘Treasury Agreements'. Women began to work in industrial employment; they began manufacturing munitions and shells. The government backed Pankhurst further by giving them à ¯Ã‚ ¿Ã‚ ½3000 to organise processions. Also the women war register was established; it contained all the names of women wanting to help. Also more jobs needed filling when, in early 1916 the government introduced conscription as they realised they were in for the long slog. The war wouldn't be over any time soon. Vigorous campaigning ensued with extensive propaganda encouraging women to work instead of men in industry, farming and the armed services. As a result of increased levels of women working birth rates were falling, this was because women were worried about raising children during wartime. So to ease worries, the government increased the number of child welfare centres so that children and babies had a place where they could be cared for. Female employment levels rose massively due to encouragement, campaigning and thanks to the women's will to help the country win the war. Another reason is because men had to go fight on the frontlines so in order to keep up the production of munitions and shells, the women had to fill in the men's jobs. 3. Before the war women were limited to working in textiles even though they were paid at a fraction of the money that men were. Only a third of women were in paid employment. There were strict traditional rules in society which made it clear that some jobs were purely a certain gender. Women of a lower class had to generally work as domestic services for the rich and middle class women worked doing clerical work and teaching. Women were seen as 2nd class citizens. When the war broke out the men left to go to war meaning that there were vacant jobs that needed to be filled. At first the government were reluctant, but later they realised that women could make a big difference. Protests organised by the Suffragettes encouraged women to work. Women worked in industry, medical and many new areas of employment now. Women though were still treated badly, underpaid and overworked. Some men resented the women and say them as inferior. More positively though is that women became freer and some women over 30 could vote. After 4 years of war, it was over; the allies had won and the men returned home. Women were pressured to leave their jobs for the men and go back to their old jobs, mostly housekeeping. Women did leave work and female employment levels returned to what they were before 1914. The jobs that women worked in changed slightly though as more women worked in areas such as law and medicine, pay did also improve. In the short term it looked like not much had changed, things were back to normal. Women were still paid less and weren't promoted above men. However in the long run World War 1 changed the role of women and had a massive impact as they earned the respect and privileges that they deserved for their contributions. It had been made clear that women were capable of many things that men could do and over time the mood changed regarding what women could and should do.

Introduction to the World of Retailing

Chapter 01 Introduction to the World of RetailingMultiple Choice Questions1. (p. 6) What is retailing? A. It is the merchandising component of the retail mix. B. It is the set of business activities that adds value to the products and services sold to consumers for their personal use. C. It is the strategy retailers and vendors use to get products into the stores. D. It is the process of offering products in smaller quantities for consumer consumption patterns. E. It is the ability to offer enough variety in a store to encourage one-stop shopping. Difficulty: Easy Type: Definition 2. (p. ) Which of the following businesses would be considered a retailer? A. a hot dog cart at the Highland Games B. Delta Airlines C. University bookstore D. Priceline. com E. all of the above Retailers are businesses that sell goods and/or services. Difficulty: Medium Type: Application 3. (p. 6) Why is it imperative that manufacturers like Apple Computer and Proctor and Gamble understand how retailers operate? A. Manufacturers will be able to sell directly on-line. B. Manufacturers will understand how to get their products on the shelves and sold to the customer. C. Manufacturers can better sell merchandise without retailers.D. Retailers can expect fewer buyouts to occur. E. Manufacturers can limit multi-channel integration Difficulty: Medium Type: Comprehension 4. (p. 6) A ______________ is a business that sells products and/or services to consumers for their personal or family use. A. manufacturer B. wholesaler C. retailer D. Distributor Difficulty: Easy Type: Definition 5. (p. 6) The decisions that retail manger make include: A. Selecting their target markets B. Selecting retail locations C. Negotiating with suppliers D. Training and motivating sales associates E. All of the above Difficulty: Easy Type: Comprehension6. (p. 7) A(n) ______________ is a set of firms that make and deliver a given set of goods and services to the ultimate consumer. A. supply chain B. buying network C. trade association D. integrated wholesale network Difficulty: Easy Type: Definition7. (p. 7) A retailer's role in a supply chain is to: A. act as the liaison between manufacturers and wholesalers B. buy merchandise exclusively from the manufacturers C. negotiate with manufacturers to eliminate a wholesaler D. satisfy the needs of the consumers E. sell to wholesalers Difficulty: Easy Type: Definition8. (p. ) ______________ is when a firm performs more than one set of activities in a channel. A. Channel diversification B. Horizontal development C. Horizontal integration D. Ve rtical development E. Vertical integration Difficulty: Easy Type: Definition9. (p. 7) If a chain of florist shops opened a plant nursery to provide gift plants and cut flowers to all of its outlets within a 300-mile radius, the chain would be practicing A. vertical integration. B. channel expansion. C. horizontal expansion. D. opportunity incrementing. E. service marketing. The florist is performing more than one channel function. Difficulty: Medium Type: Application10. (p. 7) Victoria's Secret, a popular retail chain in women's lingerie and perfume, design the merchandise they sell, and then contract with manufacturers to produce it exclusively for them. Victoria's Secret is practicing: A. globalization B. product-related marketing C. vertical integration D. horizontal integration E. product diversification Because the retail chain designs and contracts its manufacturing firm, it is an example of vertical integration. Difficulty: Medium Type: Application11. (p. 7) Why is it advanta geous for retailers to be vertically integrated? A.It is advantageous because retailers can develop unique merchandise sold only in their stores. B. Retailers can expand their services easily to the Internet because they can direct orders to the manufacturer C. Retailers have realized that to stay competitive, they must become vertically integrated D. Customers prefer retailers who are vertically integrated. E. There is no advantage to being vertically integrated. Difficulty: Hard Type: Comprehension12. (p. 7) A retailer that is vertically integrated: A. concentrates on selling to businesses only B. does not have frequent communication between buyers and managers C. as an excellent vertical relationship between corporate and stores D. performs more than one function in the chain from manufacturing to sales to end user E. performs only one function to end user Difficulty: Medium Type: Definition13. (p. 7) __________________ arises when a retailer performs some distribution and manufa cturing activities, such as operating warehouses or designing private-label merchandise. A. Globalization B. Product-related marketing C. Backward integration D. Horizontal integration E. Forward integration Difficulty: Easy Type: Definition14. (p. ) _______________ occurs when a manufacturer undertakes retailing activities. A. Private label business B. Product-related marketing C. Backward integration D. Horizontal integration E. Forward integration Difficulty: Easy Type: Definition15. (p. 7) Retailers provide important functions that increase the value of the products and services they sell to consumers. Which of the following does not include value function created by a retailer? A. Providing an assortment of products and services B. Reducing production costs with innovative design C. Breaking bulk D. Holding inventory E. Providing services Difficulty: Easy Type: Definition16. (p. 8) Which of the following statements about retailers holding inventory is FALSE? A. By having invent ory held in the store, consumers can hold less merchandise at home. B. By holding inventory, retailers can decrease the visual merchandising expenditure. C. Holding inventory in a store helps serve the customer's needs. D. Retailers keep inventory so products are available when consumers want them. E. Holding inventory reduces consumer's cost of storing products. Difficulty: Medium Type: Comprehension17. (p. 8) Grocers purchase pineapples from several different tropical countries.When pineapples arrive in the distribution centers across the United States, containers are reduced to amounts that are appropriate for store delivery. Once delivered to the stores, associates open the cartons and arrange the pineapples for the consumer to select. Grocers are performing what function? A. adaptive selling B. breaking bulk C. acclimating D. distribution E. transferring Difficulty: Medium Type: Comprehension18. (p. 8) Providing assortments is an advantageous business activity because: A. it en ables the company to create a more informational and entertaining environment that would promote more sales B. t enables the company to reinvest for the future of the business. C. it enables the customer to choose from a wide selection of brands, designs, sizes and prices all in one store D. it enables the customer to try more products E. It enables the customer to stock up on the assortments because of bulk availability. Difficulty: Medium Type: Application19. (p. 8) One of the functions retailers undertake to increase the customer's perception of value is providing services. Which of the following would be an example of that activity? A. clean restrooms B. displaying merchandise C. aving trained salespeople available to answer questions D. well-lit parking E. all of the above All of these functions are provided by the retailer to make it easier for a customer to buy and use products. Difficulty: Easy Type: Comprehension20. (p. 8) A credit union holds and maintains detailed records of the banking activities of its members. Each quarter, the credit union provides its members a printout of banking activities, information about low rate loans and pre-owned automobiles. By contacting its members on a regular basis, the credit union is engaging in the business function of: A. breaking bulk B. olding inventory C. providing assortments D. financing E. providing services Maintaining records and informing members are services. Difficulty: Easy Type: Application21. (p. 9) Retailing is one of the nation's largest industries in terms of: A. community involvement B. employment C. competition D. promotions E. variety Difficulty: Easy Type: Fact22. (p. 11) When considering the largest retailers worldwide, ___________ retailers continue to dominate among them. A. food B. apparel C. drug D. home-improvement E. Internet Difficulty: Medium Type: Comprehension23. (p. 11) Which of the following statements about the U.S. distribution system is true? A. Many people think the United States is understored. B. Many U. S. retailers are large enough to have their own warehouses and have eliminated their need for wholesalers. C. When compared to retail density in Europe, the United States is very low. D. The small specialty store is the fastest growing type of U. S. retailer. E. All of the above statements about the U. S. distribution system are false. The U. S. is probably overstored. The U. S. has the greatest retail density in the world. The large store with over 20,000 square feet is the fastest growing type of U. S. etailer. Difficulty: Medium Type: Fact24. (p. 11) The Chinese distribution system: A. has more people employed in distribution than the U. S. B. is characterized by small stores with a large wholesale industry C. is more efficient than the distribution system in the U. S. D. is more similar to U. S. distribution systems than Europe's systems E. none of the above Difficulty: Medium Type: Fact25. (p. 11) The fastest growing retailers in the United St ates sell through: A. kiosks in malls and department stores B. large stores with over 20,000 square feet C. outlet stores D. small specialty stores E. he Internet Difficulty: Medium Type: Fact26. (p. 12) What factors have created differences in the distribution systems in the major markets? A. geography B. market size C. the high population density in Europe, China, and India D. different social and political objectives E. all of the above Difficulty: Easy Type: Fact27. (p. 12) Which of the following is NOT TRUE when explaining what created differences within the distribution system of the major international markets? A. China and India have many large businesses to reduce unemployment. B. E. U. has many large retailers to achieve economy of scales. C. E. U. countries protect small retailers. D. China has many large retailers because it has an abundance of low-cost real estate available for building large stores. Difficulty: Hard Type: Fact28. (p. 12) Which of the following is NOT T RUE in describing distribution systems within major international markets? A. The U. S. distribution system has the greatest retail density and the greatest concentration of large retail firms. B. The Indian distribution systems are characterized by small stores operated by small firms and a large independent wholesale industry. C. In the Chinese distribution system, the merchandise often passes through several levels of distribution to make the daily deliveries to the small retailers efficient. D. Northern European retailing is similar to efficient distribution system in the U. S. E. Southern European retailing is fragmented across all sectors. F. All of the above is true. G. None of the above is true. Difficulty: Medium Type: Comprehension29. (p. 16) The competition between the same types of retailers is called: A. intertype competition B. indirect competition C. intratype competition D. scrambled merchandising E. vertical integration Difficulty: Easy Type: Definition30. (p. 16) C VS, Walgreens and Rite Aid are _________ competitors. A. indirect B. intratype C. intertype D. vertical E. horizontal All three category killers utilize the same format Difficulty: Medium Type: Application31. (p. 16) Macy's, Belk, JCPenney and Nordstrom are ___________ competitors. A. channel B. vertical C. intertype D. intratype E. none of the above All three department stores use the same format Difficulty: Medium Type: Application32. (p. 16) Which of the following would be an intratype competitor for a Home Depot supermarket? A. Target B. Lowe's C. Kroger D. Macy's E. All of the above Lowes is a home-improvement center Difficulty: Easy Type: Application33. (p. 16) What is variety? A. Variety is the number of different items in a category. B. Variety is the number of different SKU's within a merchandise category. C. Variety is the number of different merchandise categories within a store. D. Variety is another term for scrambled merchandising. E. Variety is the number of different facets of the business plan. Difficulty: Medium Type: Definition34. (p. 16) When Taco Bell opened its first restaurant, a hungry patron could order a taco, a burrito and a Coke. In those early years, Taco Bell did not offer much: A. assortment B. product depth C. quantity D. value E. variety Difficulty: Medium Type: Application35. (p. 16) Dillards sells Godiva chocolates and coffees in their stores. By selling such products, Dillards is: A. offering a good merchandise mix B. offering what the market demands C. offering deep product assortments D. practicing scrambled merchandising E. practicing intratype competition Difficulty: Medium Type: Application36. (p. 16) The offering of merchandise not typically associated with the store type is called: A. scrambled merchandising B. ntratype competition C. product diversification D. channel conflict E. vertical differentiation Difficulty: Easy Type: Definition37. (p. 16) While vacationing at the beach, Delia was delighted to see that the l ocal Walgreens carried milk, bread, apples and bananas. Her delight indicates she has never seen: A. a deep product assortment B. an acceptable merchandising mix C. a retail mix D. scrambled merchandising E. this type of intratype competition Difficulty: Medium Type: Application38. (p. 16) Scrambled merchandising increases: A. vertical integration B. intertype competition C. concentric diversification D. orizontal integration E. intratype competition Difficulty: Medium Type: Comprehension39. (p. 16) Which of the following would be an example of intertype competition? A. a supermarket and a fresh flower stand B. a specialty store and a fast food restaurant C. a supercenter and a pharmacy D. a convenience store and a department store E. all of the above Difficulty: Easy Type: Application40. (p. 16) The Lands' End Web site, the JCPenney catalog, and the Sears area all in ____________ competition. A. channel B. horizontal C. indirect D. intertype E. intratype They all sell similar produ cts, but use different formats to do so. Difficulty: Hard Type: Comprehension41. (p. 16) Increasing intertype competition has made it harder for retailers to identify their: A. competition B. target market C. merchandise mix D. retail mix E. none of the above Difficulty: Medium Type: Comprehension42. (p. 16) The intensity of competition is greatest among retailers when: A. price dominates the retail mix B. they are located near each other and offer similar retail offerings C. they are located near each other and target the same customer D. they are located far from each other and offer similar retail offerings E. hey are located far from each other and target the same customer Difficulty: Hard Type: Comprehension43. (p. 16) Since convenience of location is important in store choice, a store's proximity to competitors is a critical factor in identifying: A. competition B. ethical standards C. real estate negotiations D. the target market E. which merchandise to scramble Difficulty: M edium Type: Comprehension44. (p. 18) Once a retailer understands its environment, it needs to develop and implement a: A. viable customer base B. advertising plan C. retail strategy D. competitive strategy E. functional strategy The retail strategy is developed after information is gathered in a situation analysis. Although similar in theory to a business plan, it is specific to the retailing industry. Difficulty: Easy Type: Application45. (p. 18) The retail strategy helps a retailer to identify the following EXCEPT: A. The target market toward which the retailer will direct its efforts. B. The nature of the merchandise and services the retailer will offer to satisfy the needs of the target market. C. How the retailer will build a long-term advantage over its competitors. D. Break-even point for making profits E. All of the above Difficulty: Easy Type: Application46. (p. 18) When developing the _________________ for his new barber shop, Theo decided to obtain a long-term competitive advantage over other salons by offering longer hours, better prices, a well trained staff and half-price perm day every Wednesday to attract customers. A. selling concept B. business cycle C. retail strategy D. focal point orientation E. marketing concept A retail strategy statement identifies the target market, the merchandise and services, and how the retailer will build a long-term advantage over its competitors. All three of these elements are present in the question. Difficulty: Medium Type: Application47. (p. 18) As the owner of a store specializing in men's suits, Isabella can use a retail strategy statement to identify all of the following EXCEPT: A. the advertising campaign developed to sell last season's merchandise B. the shop's target market C. how the store will build a competitive advantage over Men's Warehouse D. what services the shop will offer its customers E. what types of suits the store will stock A retail strategy has to do with planning for the future and not focusing on a short-term problem. Difficulty: Hard Type: Application48. (p. 0) Which of the following strategies has JCPenney changed to compete effectively with the competition in the past? A. JCPenney centralized merchandise management. B. JCPenney is building new stores off the mall. C. JCPenney is designing stores with centralized checkout. D. JCPenney now ships merchandise through distribution centers. E. JCPenney is upgrading its merchandise offering by adding France's cosmetics Sephora. F. All of the above Difficulty: Medium Type: Comprehension49. (p. 21) To implement a retail strategy, a retailer must develop a _____ that satisfies the needs of its target market better than its competitors. A. production orientation B. horizontal integration C. sales orientation. D. retail mix. E. situation analysis The retail mix is the combination of factors that satisfies customers' needs. The others are not used for this purpose. Difficulty: Easy Type: Comprehension50. (p. 21) Once a we ll-articulated retail strategy has been developed, the next step is to: A. override the control mechanism B. evaluate the results of the strategy C. forecast future environmental trends D. confirm that environmental conditions have not changed E. implement the strategy Once the strategy is developed, the next logical step is implementation.Nothing would get accomplished if a retailer repeatedly went back to step 1 as in Alternatives C and D. The final stage in the process is the evaluation of the strategy. Overriding the control mechanism would not be a good idea in any case. Difficulty: Hard Type: Comprehension51. (p. 21) The combination of factors retailers use to satisfy customer needs and influence their purchase decisions is called the firm's: A. retailing conglomerate B. retail mix C. marketing strategy D. target group E. none of the above Difficulty: Easy Type: Definition52. (p. 21) Which of the following is part of a retailer's retail mix? A. advertising B. displays C. train ed salespeople D. services offered E. all of the above All of the choices are elements within the retail mix. Difficulty: Easy Type: Definition53. (p. 21) Which of the following is NOT an element in the retail mix? A. competitive response B. merchandise assortments C. location D. customer service E. advertising and promotion The elements of the retail mix include customer service, store design and display, advertising and promotion, location, assortments and pricing. Difficulty: Easy Type: Definition54. (p. 21) Which of the following parts of the retail mix can be utilized by a small hardware store? A. bright lighting in the store, which makes it easier to read the messages B. a new ad campaign that uses both radio and newspaper media C. store location next door to a hospital D. attractive point-of-purchase displays at the ends of the store's aisles E. all of the above Store design, location, and advertising programs are all part of the retail mix. Difficulty: Medium Type: Applicati on55. (p. 23) What are the principles governing the behavior of the individual and the company? A. ethics B. retail strategy C. training guidelines D. company culture E. Civil Rights Act of 1964 Difficulty: Easy Type: Definition56. (p. 23) Belinda is a swimwear buyer for a major department store. She will allow vendors to purchase her lunch at the local coffee shop when they visit. One October, she dined with a new vendor to discuss a progressive line of men's swimwear that is popular in resorts throughout the Caribbean. Belinda's goal was to assess the assortments for her company in order to see if the product was a good fit for the company brand. During lunch, the vendor invited Belinda for an all-expense paid weekend trip to Jamaica to see the popularity of the merchandise. His goal was to enable her to make a more educated decision when buying. Belinda hesitated to accept because of: A. personal and professional ethics B. the scheduling of the buy for the spring season C. the pr ice of the exclusive merchandise would not match the income level of her target market D. the manufacturer would be unable to develop the line in time for spring E. her inability as a buyer to alter the visual merchandising for the store Difficulty: Medium Type: Application Essay Questions57. (p. 7) What is the retailer's role in a supply chain? The retailer's role in the distribution channel is to link manufacturers with onsumers by directing their efforts to satisfying the needs of the ultimate consumers. Difficulty: Medium58. (p. 8) List the four functions performed by retailers. The four functions performed by retailers are (1) providing an assortment of products and services, (2) breaking bulk, (3) holding inventory, and (4) providing services. Difficulty: Easy59. (p. 8) With manufacturers legally able to sell direct from the factories, why should retailers exist? In the retailing distribution channel, there are occasions when manufacturers sell directly to the ultimate consume r. While occasionally doing so, manufacturers mainly exist to manufacture products to satisfy the needs of a wholesaler or retailer. Retailers exist because they direct their efforts and specialize in satisfying only the customer's needs. Retailers exist because they increase the value consumers receive. Difficulty: Medium60. (p. 16) Distinguish between intratype competition and intertype competition. Give an example of each. Intratype competition refers to the competition between retailers with the same format. An example would be the competition between Publix and BiLo for sale of fresh salmon. Intertype competition refers to retailers that sell similar merchandise using different formats. An example would be the sale of Revlon Color-Stay Lipstick between CVS and Target. Difficulty: Easy61. (p. 16) Why would a Walgreens add novelty gifts, fresh bread, pre-wrapped sandwiches and milk to its product mix? Walgreens is engaging in scrambled merchandising. They have added these product s; and therefore, appeal more to a broader group of customers, while providing one-stop shopping for our time-starved society. Difficulty: Medium62. (p. 16) A chef wants to open an Italian restaurant in the suburbs of a large city. How should she identify the competition? This question can have a variety of responses, but she could first look at the obvious and identify other Italian restaurants near her location. Is her location the best? She should consider frozen Italian entrees at nearby grocery stores. She should also consider the prices of the entrees she offers and compare them to the prices of other types of restaurants. Difficulty: Medium63. (p. 17) Why do retailers consider customers important when developing a retail strategy? Retailers need to understand customers and how they are changing so that they can better satisfy their needs. Retailers need to know and understand why customers shop, how they select stores and how they select from that store's merchandise. Difficu lty: Medium64. (p. 18) What are the three things identified by a retail strategy statement? (1) The target market toward which the retailer will direct its efforts, (2) the nature of the merchandise and services the retailer will offer to satisfy the needs of the target market, and (3) how the retailer will build a long-term advantage over its competitors. Difficulty: Medium65. (p. 18) Why is location strategy important for both consumers and for competitive reasons? 1) Location is typically the most important characteristic consumers consider when selecting a store. (2) A good location creates a long-term advantage over the competition. Difficulty: Medium66. (p. 19) The success of discount stores poses a growing threat for JCPenney. To compete effectively with these retailers, the company instituted some radical changes. Discuss four changes the company made and how JCPenney expects the changes to better satisfy its target market. (1) JCPenney is reducing its distribution costs by shipping merchandise through its distribution centers rather than using direct delivery from vendors to stores. 2) JCPenney centralized merchandise management. Rather than having sore managers make merchandise decisions, merchandise decisions are made by JCPenney buyers in the corporate headquarters to save costs and respond quicker. (3) To increase customer convenience, JCPenney is building new stores off the mall. (4) To increase convenience, the company is also installing centralized checkout counters in each area of the store. Difficulty: Medium Fill in the Blank Questions67. (p. 7) Renting a tuxedo, the purchase of a DVD on Amazon. om, buying a Ronco Veg-O-Matic after watching an infomercial, and getting a facial are all examples of ________ activities–the sale of goods and services to the ultimate consumer. retailing Difficulty: Easy68. (p. 7) A _____ is a business that sells products and services to ultimate consumers. retailer Difficulty: Easy69. (p. 7) Retailers are the final business in a distribution channel that link __________ to consumers. manufacturers Difficulty: Easy70. (p. 7) A _____________ is a set of businesses that move products from the point of production to the point of sale to the ultimate consumer. distribution channel Difficulty: Easy71. (p. 7) When a retailer like L. L. Bean designs merchandise as well as sells the merchandise, _________ is occurring. vertical integration Difficulty: Medium72. (p. 8) By providing assortments, breaking bulk, holding inventory, and providing services, retailers increase the ___________ consumers receive from their products and services. value Difficulty: Medium73. (p. 9) _______________ describes the voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and the concerns of its stakeholders. Corporate social responsibility Difficulty: Easy74. (p. 6) When Austin saw pastries and coffee at his local bookstore, he knew it was an e xample of __________, which is the juxtaposition of unrelated merchandise in the store. scrambled merchandise Difficulty: Medium75. (p. 16) Scrambled merchandising increases _______, which occurs between retailers that sell similar merchandise using different formats, such as specialty and discount stores. intertype competition Difficulty: Medium76. (p. 19) The philosophy, strategies, programs and systems that focus on identifying and building loyalty with a retailer's most valued customers are called _______________. customer relationship management Difficulty: Medium77. (p. 23) _________ are the principles governing the behavior of individuals and companies. Ethics Difficulty: Easy Short Answer Questions78. (p. 8) Best Buy purchases many of the CD's, Playstation 2 games, DVD's and DVD players by the truckload then sells them in smaller quantities to its stores where consumers are allowed to buy them one at a time. What business function is Best Buy performing? breaking bulk Diffic ulty: Medium79. (p. 8) Costco buys directly from manufacturers. They have merchandise shipped to their warehouses for storage, and then distribute the merchandise to their stores. What term is used to describe this type of activity? vertical integration Difficulty: Medium80. (p. 14) Which retailer had its humble beginnings in rural Arkansas and now is the largest retailer in the world? Wal-Mart Difficulty: Easy81. (p. 15) What is the first step in the retail management decision process? getting an understanding of the world of retailing Difficulty: Medium82. (p. 16) When is the intensity of competition between retail stores the greatest? when they are involved in intratype competition Difficulty: Medium83. (p. 16) What type of merchandising increases intertype competition? crambled merchandising Difficulty: Medium84. (p. 18) The Aviary is a pet shop that focuses on birds and their accoutrements for bird lovers. The shop carries cages, perches, toys and even gourmet seed and dried fr uits. It sponsors a bird club where members can bring their pets to share with other bird lovers. The store provides an inexpensive veterinary service. It even has a 3-month guarantee when you purchase a bird. The Aviary has created loyalty from its customers and continuously attracts new ones because of the services offered. What does this describe? It describes the store's retailing strategy. The paragraph describes the target market, the merchandise and services and how it maintains a strategic advantage over competitors. Difficulty: Hard85. (p. 19) Why do retailers use point of sale (POS) terminals to read Universal Product Codes (UPC) and electronic data interchange (EDI) to send sales and inventory information from computer to computer? These technologies allow retailers to have a better idea of what is selling and a way to quickly communicate that information to vendors so that replenishment can quickly occur. Additionally it gives the retailer a competitive advantage over re tailers that do not work with current supply chain management systems. Difficulty: Hard86. (p. 23) When making the strategic and tactical decisions managers need to consider the effects of their decisions on the profitability of their firms and the satisfaction of their customers. What other implications must managers consider as a result of their decisions? ethical and legal implications Difficulty: Hard

Skills of a leader of a public health organization Term Paper - 1

Skills of a leader of a public health organization - Term Paper Example A leader in a public health organization ought to be able to classify and manage all activities within the organization each and every day. Coles and Porter (2008) asserts that "Organizing a normal days activities either at work or at home involves basic elements of project management such as meeting time deadlines and utilizing resources" (p. 238). There are instances during public health interventions when activities appear intricate, and instances where diverse activities require to be conducted at dissimilar periods hence a mix-up or confusion may occur. Having effective project management skills hence is important in such cases as it helps a public health leader prepare and arrange activities methodically and at the same time spot or recognize key areas that need perfection. These skills also enable a public health manager or leader to allocate resources according to precedence. It is important to point out that organizational skills enables public health leaders to conclude hea lth interventions as well as other activities aimed at improving public health timely and also account for allocated resources (Coles and Porter, 2008). Loue (2006) defines advocacy as instigating activities or manners of conduct in a bid to manipulate a course of action. A leader in a public health organization should be able to speak out and influence positive change within the community in terms of health. He should also have the ability and courage to speak against negative behaviours and activities within the community that can risk the health of community members. It is important to posit that a public health leader also ought to be able to incorporate technology in advocacy. There are various platforms through which advocacy within the community can be conducted such as through the social media, television, and news papers or magazines. In other words, comprehending the role of the social

James Irwin and the history of Colorado Essay Example | Topics and Well Written Essays - 750 words

James Irwin and the history of Colorado - Essay Example Irwin together with other crew members made three different excursions that helped them in writing the history of astronauts. They surveyed the impressive landing site on the moon surface known as Hadley Rille (Irwin 2004). The landing at Hadley Rille was a historical event in the world of astronauts and scientists. He was also highly recognized for his many achievements as an astronaut. Apart from impacting the science world he also influenced the Christianity world. He was involved with Christianity and created a path that awed many people. After his Apollo 15 mission, Irwin came back with renewed religious beliefs, and he admitted that the assignment had changed his spiritual beliefs. â€Å"To Church groups around the State, Mr. Irwin often talked of the moon mission as an epiphany†¦Ã¢â‚¬  (Wilford n.d). He admitted that the mission allowed him to feel the power of God. He established the High Flight Foundation, which was aimed at changing people’s perspective of sci ence. In his mission, he emphasized on assisting the Colorado community in realizing that science supported creation defying the claims that it supported evolution. He was also a staunch believer in the great mission of Jesus. He believed that Jesus walking on earth was more significant than a man walking on the moon. He also helped people believe in God the creator and embrace the creation. In his mission of spreading Christianity, he admitted that God was the creator of the laws of science that made it possible for people to travel to space.

The Effects that William Penn Building Has on Its Surroundings Research Paper

The Effects that William Penn Building Has on Its Surroundings - Research Paper Example Penn himself suggested the name the Latin name of "Sylvania" for this place, which means land of woods, but King Charles of England amended it to â€Å"Pennsylvania† which means Penn’s woods, in order to pay great regards for Penn. In the honor of the founder of the city, a huge bronze statue of Penn is mounted over the top of city’s hall building, also termed as the William Penn building. Penn was not only a good state developer, but he was also one of the early voices for democracy & the union of states. He had very good relations with the colonials & he was in favor of united states of Europe too, along with the United States of America. He proposed some principles for the Pennsylvanian government which are of great inspiration in today’s US constitution. He argued in his most writings that unity is the solution to the problems faced in that time particularly & there is no place for war & unnecessary occupation over people & places. Since his childhood he had seen many sufferings; he was a deep reader of human reaction to sufferings & epidemics & always preferred peace & harmony between people of every place & every religion. The William Penn building has been built on a public square termed by Penn as the Centre square since it is located at the middle of the city of Philadelphia. The centre square is one of the squares laid by Penn himself & planned that it would be a ten-acre place for public buildings. Hence according to his wishes, the Philadelphia city hall has been built at the place. The construction started in the year 1871 & since then many changes have been made to the building with a total cost of $24 million. It covers a total area of 58,222 m ² & is of 167  m height including the bronze statue of William Penn. The building was completed in the year 1901 & since then it has been one of the tallest buildings in the world. For many years, it was forbidden to build any building in the surroundings which gets higher than the statue of Penn, but then the restriction was lifted. It is also the largest  municipal building in the United States. It was designed by a famous architect of that time s John McArthur, Jr. in the second empire style of architecture.  

Sports Team Mascots Assignment Example | Topics and Well Written Essays - 500 words

Sports Team Mascots - Assignment Example The textbook mentions that the Native Americans in South Dakota only make up seven percent of the entire state population but at the same time they make up 53 percent of the total welfare recipients. That is likely putting a large strain on government budgets which is why they imposed limits to it. When they can’t get good health insurance because they are poor, they are bound to have inadequate health services. Plus, the textbook mentions that many of them are untrained and uneducated in higher degree programs, so it is likely that they don’t have adequately trained health care professionals to deliver it on the reservations. This is based on cultural identity, as Jewish individuals, despite their different practices and beliefs regarding their religion all share a common heritage. This is why they can best be characterized as an ethnic group. Since they do not share physical attributes, such as facial features (found in the Mongoloid group), they should not be categorized in any other fashion. Their common heritage is briefly described in the textbook, but it shows how these groups are all inter-connected in some fashion which has built their culture that exists today. Meaning, they have common foods that different regions prefer as well as different dress, but the core values and beliefs that drove their ethnic heritage is still very much a part of their culture today.

Wernher Von Braun Essay Example | Topics and Well Written Essays - 1000 words

Wernher Von Braun - Essay Example Working as an assistant to a German scientist known as Hermann Oberth, Von Braun was fascinated by the experiments they carried out on liquid-fueled rockets. He pursued his ambition and dream and propelled aviation and the world beyond the humble, early stages of rocketry to the planets and the moon. He had a vision to widen mankind’s knowledge by exploring space and opening the terrestrial world to mankind. His efforts and contributions had, and continue to have, great impacts on the aviation industry and the world at large. As the leader of the team that developed Germany’s rocket program, he even drew criticism for contributing to the negativities during the second world war. This essay will address the way his work has affected and contributed to aviation and the world. Von Braun’s achievements make him the most prominent, even if not the first, spaceflight advocate and rocket engineer of the 20th century. To date, his research, dedication and hard work are s till considered the blueprint of peaceful space exploration and moon landings (Neufeld 7). His presence in the aviation industry began with the German army, and his association with the Peenemunde Rocket Center put him in the limelight of the world’s primary rocket program. At the rocket center, Von Braun and his team received more facilities than their predecessors in aviation who had designed aircraft for military purposes. After his successful launch of what was initially called the A-4 missile, the Nazi took special interest in him and started mass production, where he led the team that designed combat rockets for the army (Ward 14). The design of the rocket, later renamed V-2, was created and developed by Von Braun as the technical director of the space center. It featured a missile that carried its own oxidant as well as fuel, a key aspect in modern day aviation technology as it became the immediate model used by present day Russia and the United States in space explora tions (Neufeld 16). The downside of this development, though, was that critics have faulted him for developing weapons of mass destruction that unleashed vengeance on civilian populations (Petersen 21). However, apart from that single angle of criticism, the rest of his contributions affected aviation and the world positively, because he never intended his developments to be used against humans, as he was a staunch Christian as well. The V-2 rocket became Von Braun’s most significant contribution to the development of rocket technology (Nelson 29). It pioneered operational, guided missiles in the world under his direction, setting in motion the development of the present day space travel and ballistic missiles. Through his projects, he influenced his team to great understanding of rocket propulsion, guidance systems and aerodynamics, and his concepts are still in use to date. His work influenced the contemporary space launch vehicle and the missile expertise in the United Sta tes, China, Russia, Britain and France (Nelson 35). To mankind and the world, he contributed towards alleviating the disastrous effects of the bombings of the second world war. He was against the use of his developments to attack humanity. He voiced his opposition against war policies in Germany and led his team of scientists and their families in fleeing to the United States. The significance of the fleeing was that the mass production of the V-2 rockets in Germany could not progress much without his input, effectively cutting down the assault on civilians. This was achieved by surrendering themselves to American forces, where they were granted permission to carry on with their rocket research programs under the watch of the United States government (Petersen 19). The German space

Econ 336 Essay Example | Topics and Well Written Essays - 2500 words

Econ 336 - Essay Example However, India was observed to be amid the leading countries to plan a population check but it still failed to attain its objective. The government policies with regard to controlling population have been assessed to be a prime reason behind the success of China and the failure of India. This research paper aims at highlighting the differences in the population policies of both the nations in order to gain a lucid comprehension regarding this definite aspect. Table of Contents Abstract 2 Table of Contents 3 Introduction 4 Literature Review 5 Comparison of the Government Policies of India and China 6 Method of Analysis 9 Analysis 9 Conclusion 12 References 13 Introduction India and China have been identified to be the two countries with the highest population along with their respective cultures being as old as thousand years. Both the countries were regarded as young nations in spite of the huge changes related to death as well as birth rates that the nations were undergoing. This pa rticular aspect is believed to hold serious significance in the present history of demographics. The pace of rise in the overall population of the world has been found to gather speed notably during the previous century. The increasing pace of rising population makes it important to comprehend the various aspects manipulating the population development and the consequences that the growth related to population can have and the way governments need to manage their respective population. As mentioned earlier, China has been measured to have the highest population but the rapid rise in terms of rate related to population in India proposes that it would soon surpass the population of China. It needs to be mentioned in this respect that growth is associated with several ways towards the alterations in the population. The endeavors of the nations especially by India towards development can be stated to have triggered the population growth. Therefore, it has been correctly mentioned that t he rise in population was set free with the help of trimming down the rate of mortality and even migration (Coale, 1983). Literature Review India as well as China have been measured to be the two countries across the world that records population above 1 million. Although the population of China has been gauged to be greater than India, but it has similarly been predicted in this context that the population count in India is supposed to exceed the level of China by the year 2025. There have been witnessed a rapid rise in the population rate which has attributed to the factor of higher birth rates in comparison to the death rates. A desire in the family sizes in India was recorded owing to the economic worth associated with children which has also been a contributing factor for the population rise. It has been stated in this regard that devotion towards children or rather the desire for children in the family is perceived by the Indian families to be a kind of intergenerational shift as children are regarded as significant inputs with regard to the production function in relation to the households which is considered to be competent of generating extra household income (Portner, 2001; Dasgupta, 1995; Cochrane, 1975), emotional incentives (Stecklov, 1997; Weil, 1994) and security in the old age (Ehrlich & Lui, 1991). Children are also predicted to entail the competence of acting as a form of insurance in opposition to the deficits in terms of income

Film Production Movie Review Example | Topics and Well Written Essays - 750 words

Film Production - Movie Review Example This paper will look at the basic five elements of production such as image, time, motion, sound, composition among others that producers use to adapt the book to the screen using a true story based on a book. Image is one of the basic elements that producers consider in making films. From the film, it is evident that this aspect was given an upper hand in the process of pitching the book into a film. Formulating images of a film require capturing light and recording devices that are projected on a screen. Images plays a vital role in determining how the directors and producers will place the actors and objects on the screen. This shows that the producer of the film considered pitching the book out of the gate before making any step of negotiation. This stage enables the producer to read and review the book and determine if it can be presented for film production. Given that the book is based on a real life experience and is a survival story of a ship captain, it is easy for the producers to figure out scenes and images that can be incorporated in the film. Also, the book itself shows a story of adventure and courage that gives an upper hand to the producer to figure out the scenes and im ages that can give intimate details of the whole scenario. For instance, in the book, the captain outlines the adventure of the high seas, extreme temperatures, death threats and chances of escaping that can easily resonate with the scenes that should be incorporated in a film. Therefore, it is evident the producer considered scenes and images in the book before they made any step of getting the project in pure form without altering the content of the book (Regis, n.d). Also, the producers of the movie considered the time frame before coming up with the film. The diegetic time of the story lasts for 114 minutes to give the real story of what transpired when the

Maya Angelou Essay Example for Free

Maya Angelou Essay As a woman you are created with a special gift, it’s like little extra ingredients that all women have within them. The poem â€Å"Phenomenal Woman† by Maya Angelou, she speaks about the elegance of a woman, her inner being the way she glow without saying a word Maya expressed how men are amazed by her presence â€Å"men themselves have wondered what they see in me† (line 31-32). It’s hard to put your finger on it all women were born with the power. In the poem â€Å"Still I rise† by Maya Angelou she described the struggles of life trials and tribulations you face in society and the way people may judge you. As if she was writing about a woman â€Å"does my sassiness upset you? †She also wrote in another stanza â€Å"does my sexiness upset you? †She used this comparison to show she is a sexy woman who demands respect. Maya’s attitude in this poem is portraying a confident black African American woman. She is really laughing at men challenging them. They cannot stop her from rising above all expectation. This poem gives you not only inspiration encouragement to be fearless; to the end of it all you must believe you still rise above it all. The title gives a sense of entity and power. This masterpiece the poem â€Å"phenomenal woman† has also empowered women to get more in touch with their inner beauty. Maya describes in great detail the mystery of women and the behavior of men and their reaction. It shows women to not only love your-self but to embrace every aspect of your mind, body and soul. Maya show that sexuality isn’t only related to outer beauty, or by the way you dress it more about how you feel within your own skin . she shows you instead of hating your body love it from the crown of your head to the sole of your feet. In society today women enhances their body by doing plastic surgery to feel accepted. She feels inferior clearly stating that every part of a woman is beauty. In comparisons to â€Å"Phenomenal Woman† and â€Å"Still I Rise† both poems Maya speaks about not bowing to the â€Å"oppressor†. You can feel her compassion in every word in Phenomenal Woman â€Å"now you understand why my head’s not bowed† (lines 47). Still I Rise forth stanza â€Å"with head bowed and eyes lowered? †Within these lines she stresses that she will not conform to what society made her out to be, that she will soar above and beyond everyone expectations. The little gives a sense of entity and power. In conclusion these two poems have few similarities; Maya characterized the strength of an African American woman. By using powerful words she described the emotional aspect of inner beauty, standing proud professing no one will ever bring her down not by the color of her skin nor the fact of being a woman that there’s more within.

FBD For Types Of Support And Analysis Mechanics Essay

FBD For Types Of Support And Analysis Mechanics Essay In any problem where you are considering the forces acting on an object which is a large percentage of the problems in physics one of the first steps is to create a free-body diagram to depict the situation. Meaning A free-body diagram is a picture of the physical situation you are analyzing, which depicts all of the relevant forces acting on the objects of interest. Forces are vector quantities and should, therefore, be indicated with a magnitude and direction in the free-body diagram Coordinate Systems FBD When creating a free-body diagram, you must orient it in a coordinate system, typically a two-dimensional one. This is almost always done so that the force of gravity is pulling straight down (in the negative-y direction). Its generally preferred to orient things so that any horizontal movement will be in the positive-x direction (i.e. to the right), although so long as you maintain the same orientation you will get physically identical results. Types of Forces Acting on FBD The majority of forces in free-body diagrams, at least as they relate to classical mechanics, come from the application of Newtons Three Laws of Motion and the Law of Universal Gravitation. Free-body diagrams of other situations can involve other forces. When creating the free-body diagram of an electron, for example, you would want to include electromagnetic forces acting on it. 1.Gravitational Force You will almost always consider the gravitational force, or weight, in a free-body diagram. The magnitude of this force is calculated by mass (m) times the acceleration of gravity (g), typically treated as a constant of 9.8 m/s2 on the Earths surface. In the case of an air born object, such as a basketball player who is jumping, the only force that is typically acting on it while in the air is the weight of the object. 2.Normal Force The normal (or perpendicular) force is the contact force the surface an object rests or moves on against the object. It is directed perpendicular to the surface. In most cases, these surfaces are depicted in a free-body diagram as horizontal, with gravity down, so the normal force is directed upwards and is equal to the total force into the surface. 3.Frictional Force An object resting on a surface interacts with the surface. The force of this interaction is the frictional force, or just friction. Friction requires a bit more of an in-depth discussion than what I will present here, but for the moment I will state that friction is: Always parallel to the surface the object is interacting with. Always in the opposite direction of the force moving an object across the surface. Proportional to the normal force. 4.Tension Often, free-body diagrams will depict one component of a larger system. When we discuss a man pulling a stone slab with a rope, and were interested in the motion of the slab, we dont care about all the forces acting on the man. As such, what we really care about is the tension the force that the rope is exerting on the stone slab. Tension at any point is the magnitude of the force at that point, so tension at the point where the rope meets the object is what we care about. Assumptions The free body diagram reflects the assumption and simplifications made in order to analyze the system. If the body in question is a satellite in orbit for example, and all that is required is to find its velocity, then a single point may be the best representation. On the other hand, the brake dive of a motorcycle cannot be found from a single point, and a sketch with finite dimensions is required. Force vectors must be carefully located and labeled to avoid assumptions that presuppose a result. For example, in the accompanying diagram of a block on a ramp, the exact location of the resulting normal force of the ramp on the block can only be found after analyzing the motion or by assuming equilibrium. Other simplifying assumptions that may be considered include two-force members and three-force members. Steps for making FBD Step 1: Identify the object or system and isolate it from other objects clearly specify its boundary.Step 2: First draw non-contact external force in the diagram. Generally it is weight.Step 3: Draw contact forces which acts at the boundary of the object or system. Contact forces are normal reaction, friction, tension and applied force. In a Free Body Diagram, internal forces are not drawn, only external forces are drawn. FBD EXAMPLE These are simplified representations of an object (thebody) in a problem, and include force vectors acting on the object. This body isfreebecause the diagram will show it without its surroundings. Lets take Figure 1 to be a pictorial representation of our problem: a boat on the floor, with a rope pulling it. First we will represent the boat the body in our problem as a (really) simplified figure, a square Gravity The first force we will investigate is that due to gravity, and well call it thegravitational force. We know that the acceleration due to gravity (if on Earth) is approximatelyg= 9.8 m/s . The force, by Newtons Second Law isF= mg Wheregis the acceleration due to gravity. Lets add this to our diagram. Note that the force vector, labeledFmg, points downward, as this is the direction in which the gravitation force acts. Note that this force is commonly calledweight. This weight (mg) is different from our everyday use of the word weight (which is known in physics as mass). Normal Thenormal forceone which prevents objects from falling into whatever it is they are sitting upon. It is always perpendicularto the surface with which an object is in contact. For example, if there is a crate on the floor, then we say that the crate experiences a normal forcebythe floor; and because of this force, the crate does not fall into the floor. The normal force on the crate points upward, perpendicular to the floor. It is called the normal force becausenormalandperpendicularmean the same thing. The normal force is always perpendicular to the surface with which a body is in contact. For a body on a sloped surface (say a ramp), the normal force acting on that body is still perpendicular to the slope. In the case of our problem, the ship, we will pretend the ship is being pulled on a floor. (This is because on water there is the complication with another force, buoyancy. For simplicitys sake, we will ignore buoyancy by putting the ship on the floor.) Lets add the normal force to our FBD (Figure), and represent the normal force with the script N,. Friction Related to the normal force is thefrictional force. The two are related because they are both due to the surface in contact with the body. Whereas the normal force was perpendicular to the surface, the frictional force is parallel. Furthermore, friction opposes motion, and so its vector always points away from the direction of movement. Friction is divided into two categories, static and kinetic. These are represented by the script F, with a subscript s for static friction:, and a subscript k for kinetic friction,. As its name suggests,static frictionoccurs when the body is not moving (i.e. static). It is the force which makes it difficult to start something moving. On the other hand, kinetic frictionoccurs when the body is in motion. This is the force which causes objects to slow down and eventually stop. Friction is usually approximated as being proportional to the normal force. The proportionality constant is called the coefficient of (static or kinetic) friction. The constant is represented asfor static friction, andfor kinetic friction; it depends on the actual surface with which the body is in contact. To summarize, Weve added (kinetic) friction to our free body diagram, Figure . Push and Pull Another force which may act on an object could be any physical push or pull. This could be caused by a person pushing a crate on the floor, a child pulling on a wagon, or in the case of our example, the wind pushing on the ship. We will label the push force caused by the wind withFpush Tension Tension in an object results if pulling force act on its ends, such as in a rope used to pull a boulder. If no forces are acting on the rope, say, except at its ends, and the rope itself is in equilibrium, then the tension is the same throughout the rope. We will use the letterTto represent tension in a free body diagram. If we say that our ship is being pulled by a rope at its front end, then we can add this force to our FBD (Figure). And there we have it: all the forces acting on our ship has been labeled in Figure. This is the complete FBD for our problem of a ship being pulled along a floor by a rope Types of supports Structural systems transfer their loading through a series of elements to the ground. This is accomplished by designing the joining of the elements at their intersections. Each connection is designed so that it can transfer, or support, a specific type of load or loading condition. In order to be able to analyze a structure, it is first necessary to be clear about the forces that can be resisted, and transferred, at each level of support throughout the structure. The actual behaviour of a support or connection can be quite complicated. So much so, that if all of the various conditions were considered, the design of each support would be a terribly lengthy process. And yet, the conditions at each of the supports greatly influence the behaviour of the elements which make up each structural system. SUPPORT TYPES The three common types of connections which join a built structure to its foundation are: roller or frictionless,pinned andfixed. A fourth type, not often found in building structures, is known as asimple support. This is often idealized as a frictionless surface). All of these supports can be located anywhere along a structural element. They are found at the ends, at midpoints, or at any other intermediate points. The type of support connection determines the type of load that the support can resist. The support type also has a great effect on the load bearing capacity of each element, and therefore the system. 1. ROLLER SUPPORTS Roller supports are free to rotate and translate along the surface upon which the roller rests. The surface can be horizontal, vertical, or sloped at any angle. The resulting reaction force is always a single force that is perpendicular to, and away from, the surface. Roller supports are commonly located at one end of long bridges. This allows the bridge structure to expand and contract with temperature changes. The expansion forces could fracture the supports at the banks if the bridge structure was locked in place. Roller supports can also take the form of rubber bearings, rockers, or a set of gears which are designed to allow a limited amount of lateral movement. 2. FRICTIONLESS SUPPORTS Frictionless surface supports are similar to roller supports. The resulting reaction force is always a single force that is perpendicular to, and away from, the surface. They too are often found as supports for long bridges or roof spans. These are often found supporting large structures in zones of frequent seismic activity. The representation of a frictionless support includes one force perpendicular to the surface. 3. PINNED SUPPORTS Pinned support can resist both vertical and horizontal forces but not a moment. They will allow the structural member to rotate, but not to translate in any direction. Many connections are assumed to be pinned connections even though they might resist a small amount of moment in reality. It is also true that a pinned connection could allow rotation in only one direction; providing resistance to rotation in any other direction. The knee can be idealized as a connection which allows rotation in only one direction and provides resistance to lateral movement. The design of a pinned connection is a good example of the idealization of the reality. A single pinned connection is usually not sufficient to make a structure stable. Another support must be provided at some point to prevent rotation of the structure. The representation of a pinned support includes both horizontal and vertical forces. 4. FIXED SUPPORTS (CANTILEVER) Fixed supports can resist vertical and horizontal forces as well as a moment. Since they restrain both rotation and translation, they are also known as rigid supports. This means that a structure only needs one fixed support in order to be stable. All three equations of equilibrium can be satisfied. A flagpole set into a concrete base is a good example of this kind of support. The representation of fixed supports always includes two forces (horizontal and vertical) and a moment. 5. SIMPLE SUPPORTS Simple supports are idealized by some to be frictionless surface supports. This is correct in as much as the resulting reaction is always a single force that is perpendicular to, and away from, the surface. However, are also similar to roller supports in this. They are dissimilar in that a simple support cannot resist lateral loads of any magnitude. The built reality often depends upon gravity and friction to develop a minimal amount of frictional resistance to moderate lateral loading. For example, if a plank is laid across gap to provide a bridge, it is assumed that the plank will remain in its place. It will do so until a foot kicks it or moves it. At that moment the plank will move because the simple connection cannot develop any resistance to the lateral loal. A simple support can be found as a type of support for long bridges or roof span. Simple supports are often found in zones of frequent seismic activity. IMPLICATIONS and REACTIONS The following figure shows the analysis of the type of support condition on the deflection behavior and on the location of maximum bending stresses of a beam supported at its ends Simple Beams that are hinged on the left and roller supported on the right. Reference: Book concerned: 1) Engineering Mechanics by D.S. KUMAR 2) Engineering Mechanics by RAJPUT 3) Mechanical Sciences, G. K. Lal and Vijay Gupta, Narosa Publishing ouse Web Site concerned: 1) http://web.mit.edu 2) http://eta.physics.uoguelph.ca 3) http://www.physics.uoguelph.ca